[Việc làm thời AI] Digital Acquisition & Transformation Manager là nghề gì?
Published on: March 23, 2026
Last updated: March 23, 2026 Xem trên toàn màn hình
Last updated: March 23, 2026 Xem trên toàn màn hình
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Mô tả Công việc
1. Position Information
- Reports to: Unit Head of Digital Marketing & Transformation
- Direct Reports: 02 Senior Acquisition Executives
2. Job Purpose
- The Digital Acquisition & Transformation Manager is responsible for leading digital acquisition strategy while driving transformation initiatives across data infrastructure, tracking governance, automation, and AI-based optimization.
- This role ensures scalable, measurable, and technology-enabled growth aligned with profitability targets, cost-of-risk control, and long-term customer value in consumer finance.
3. Key Responsibilities
- Lead and coach 2 Senior Acquisition Executives; embed a strong data-driven and automation mindset within the team.
- Design and own full-funnel digital acquisition architecture from click to disbursement with measurable attribution.
- Drive digital transformation initiatives including MMP governance, server-side tracking, event taxonomy standardization, and data pipeline alignment.
- Oversee AI-based campaign automation (Meta Advantage+, Google PMax, Smart Bidding) and ensure high-quality conversion signals.
- Build scalable acquisition framework integrating product offers, promotions, risk segmentation, and pricing logic.
- Collaborate with Product, Risk, Data, and Technology teams to improve approval rate and reduce drop-off via digital process optimization.
- Define advanced attribution models (LTV-based, cohort analysis, payback modeling).
- Establish dashboard governance and ensure transparency between marketing data and internal financial reporting.
- Continuously evaluate fintech, BNPL, and consumer finance market trends to identify transformation-led growth opportunities.
Yêu Cầu Công Việc
- 7+ years in Digital Acquisition / Performance Marketing with exposure to digital transformation initiatives.
- Hands-on experience with MMP platforms, advanced tracking (SDK, server-side, API integration), and attribution modeling.
- Strong understanding of AI automation, bidding algorithms, and signal optimization.
- Deep knowledge of consumer finance economics (CAC, LTV, cost of risk, payback period).
- Experience designing scalable digital acquisition frameworks and governance structures.
- Proven leadership experience managing high-performance digital teams.
- Strong analytical, strategic thinking, and cross-functional collaboration capability.
Key KPIs
- CAC efficiency
- LTV/CAC ratio
- Payback period
- Approval rate improvement
- AI optimization impact
- Data accuracy rate
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